Wizkid, Davido, Olamide Get Great Ambassador

Olamide, Wizkid, Davido

Wizkid

On April 2, Tecno Mobile launched its new flagship smartphones, the Camon 15 and Camon 15 Premier, into the Nigerian market. The highlight feature of the devices was the 48MP Ultra Quad camera.

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There was the fascinating 6.6” display, the sleek body, the trademarked Taivos technology, and the robust 5000mAh battery, all of which place Camon 15 among the most advanced yet affordable top of the line phones in the world.

Themed “Magic of the Unseen”, the online launch event was watched live by more than 11,000 people on YouTube, Facebook, and Twitter, according to a statement. “On the micro-blogging platform, #Camon15 Launch trended at number 3. Before the end of the week, the launch video was viewed over 2.5 million times and preorders crossed 3,000”.

But the phones were not the only stars of the night. For the first time since Tecno started making phones in 2006, it announced that it had signed a brand ambassador. As the event streamed on, Tecno showcased a Guinness Book of Records-certified world’s largest flipbook and then a 1.1metre portrait of the Grammy-nominated Nigerian singer Wizkid. The portrait had been produced from a picture of the artiste, taken with a Camon 15 at an 8x zoom. With this, Tecno Mobile introduced the world to its first-ever brand spokesperson, the statement said.

Over the last year, Tecno surpassed Samsung, Huawei, and Apple to take the lead in the Nigerian mobile phone market, according to the statement. “With over 26% share of the market, according to global stats, it currently sells more phones than all of the others”.

Davido

Davido

One of the leading smartphone makers, Infinix Mobility Limited, has distinguished itself from its competitors with its tech, bold, stylish brand persona which is a perfect mixture of technology and art. This has appealed to its target audience immensely and its “The future is now” mantra has also encouraged its young fans to be creative and be productively efficient in their various fields of specialisation.

A lot of strategies can be linked to the uprising of Infinix Mobility Limited. One of them is being able to understand the extent of connection of its target audience to certain pivotal aspects of Pop culture and creating affiliations with notable icons to propel the brands to new heights.

Born David Adedeji Adeleke, Davido’s musical career has been nothing short of amazing. From chart-topping singles, awards, groundbreaking records, worldwide tours to global recognition, this was yet another major milestone attained for the singer as he was all smiles today while putting pen to paper to be the new face of Infinix Mobility Limited.

Speaking at the media unveiling, Infinix Marketing Communications Manager, Mr. Adetayo Odunowo, re-echoed the brand’s innovative culture from its formative years till date. He spoke about the unveiling and Infinix's commitment to continually give their budding fans what they want and when they want it.

“Apart from consistently dishing out world-class gadgets, we at Infinix Mobility Limited, understand that our fans are young trendsetters and so is Davido’s fans and since we are a brand that is known over the years as bold and stylish, bringing Davido in as part of the team was a welcome development from all of us at Infinix Mobility Limited,” Odunowo reiterated.

YouCheck Out: DAVIDO BIOGRAPHY AND NET WORTH

Infinix being one of the leading smartphone makers and Davido as one of the biggest music artistes to emanate from Africa in recent times. It’s no coincidence that they have come together to form a cohesive partnership.

They are both trendsetters who possess a similar fan base that is built to challenge the norm with their ideas and line of work. They are both tech-savvy entities that have built their reputation on the emphasis for top-notch delivery, Infinix through their smartphones and Davido through his music.

While both entities also possess an International reach that is continually expanding, this news is poised to set off a ripple effect of excitement through the minds of smartphone and music lovers. It would also lead to an expansion in the sales of Infinix smartphones within the marketplace and an increase in demand for Davido’s craft.

Olamide

Olamide

Itel Mobile has unveiled Afro-pop star, Olamide Adedeji as its official brand ambassador.

According to a statement made available to THISDAY by the company, the signing of the famous Afro-pop star was informed by the brand’s desire to enhance consumer engagement and endear more fans to her community.

The statement said the company’s choice of Olamide as the face of the brand brings to bear connecting similarities between their target audience and acceptance, with both brands serving mass markets.

The statement also stated that the company is a leader in the smartphone mass market in Nigeria offering reliable and affordable smartphones for everyone, while Olamide makes popular music for the streets, rolling out frequent hits they can relate with.

The Marketing Communications Manager (West Africa), itel Mobile, Oke Umurhohwo, said “We are delighted to have Olamide in the itel Mobile family at this time. The choice of Olamide as the face of our brand is based on the many similarities between both brands. Both brands have been able to stay on top of their games, we are both leaders in our spaces. Olamide is the king of hip-hop and street music, itel is the king of smartphones in the mass markets. Olamide and itel complement each other, hence the collaboration. Both brands are Real Kings, blessed with a community of hardworking and aspirational individuals. The best is beginning to take shape.”

Commenting on the partnership between both brands, Olamide Adedeji observed: “It feels very special working with a great brand that shares similar goals with you. This is more than a mere partnership; it is a relationship that would bring satisfaction and happiness to our audiences. I look forward to the great things we will do together in the days ahead.”

The unveiling was staged online through the company’s social media pages and attracted over 500,000 views across different social media platforms while it lasted.

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